M1, the highly innovative mobile service provider in Singapore, has decided to follow up its investment in Arantech s Customer Experience Management CEM touchpoint system with a second phase expansion to cover voice and SMS services. M1 have already gained valuable real time insight into their data service usage since touchpoint became operational earlier this year and this has helped them address customer centric problems which were previously unseen.

The decision to further invest in touchpoint was made much easier for us following a successful first phase project, said Patrick Scodeller, CTO of M1. We see Arantech and their Customer Experience Management systems as a key part of our overall strategy to deliver a proactive customer-centric organisation, he added.

touchpoint can proactively monitor and manage the lifecycle experience of every customer in real time as they come into contact with the business and operational platforms of a mobile carrier customer touchpoints . These insights deliver a strong and rapid ROI and enable the customer to transform their business management around the customer, rather than the network.

This deal represents an important cornerstone in our overall global growth strategy, said Brendan McDonnagh CEO Arantech. We see M1 as thought leaders within mobile and this success should help us build within the Asian market.