Munich 28 January 2009. hybris, a leading multi-channel commerce and communication software vendor, today announced that it has been named as a market leading B2C eCommerce vendor in Forrester s latest Wave report on eCommerce entitled The Forrester Wave : B2C eCommerce Platforms,Q1 2009 , dated 27 January 2009.

With the expansion of its operations into the US market, as well as further expansion in Europe, and with recent new customer wins such as Toys R Us, hybris is increasingly making its presence felt as a leading eCommerce vendor. Using a combination of best of breed solutions in e-commerce and product information management PIM , hybris brings flexible solutions that give companies an easy to manage and effective one stop solution to manage their multi-channel businesses.

Ariel L di, CEO of hybris, said; We are delighted to have been positioned as a market leading e-commerce vendor by Forrester. This is a key benchmark of how vendors in the eCommerce market are helping companies achieve greater success and in today s economy businesses cannot afford to make the wrong choice of vendor when making these key investments.

According to the Forrester B2C eCommerce Wave report; As the Web evolves from a Standalone satellite of the business to a central hub for marketing to, transacting with, and servicing customers, the requirements to integrate a highly functional eCommerce platform with the enterprise technology environment will continue to increase. Consumers expect a consistent and relevant experience across all of a company s channels, which encompass the Web site, store personnel, in-store kiosks, mobile applications, call centres, and marketing channels.

hybris software solutions facilitate the central and media-neutral administration of product data. Consequently, they create a source of truth for product information in the company. This information is then utilised in turn for hybris applications in eCommerce, catalogues and database publishing.